Bringing fans closer to the action

We are delighted to be working with LS185 and LLDC on the reconfiguration of London Stadium delivering two new lower tier stands behind the goals.

Our designs alongside Arena Events Group sees a more traditional football stadium configuration, making the venue even more versatile and bringing the seats closer to the pitch.

Further creative options to enhance the appearance of the Stadium have also been incorporated in the designs, including improved access to amenities on the concourse and a large decked area to the north stand which can flexibly support a range of activities. The work has been completed on time and to budget, ready to be used by West Ham United fans once spectators are permitted to return to venues.

KSS Director James Budd said “The key to the study was to develop a design for decreasing the supporter distance to the pitch whilst adopting a flexible seating system to enable all modes of the stadium venue operation to take place within respective programmed calendar. The benefits of spectator proximity will significantly add to the stadium football match atmosphere when we are back to full capacity operation.”

Graham Gilmore, CEO of London Stadium commented: “We are delighted to have delivered this project because of the additional benefits it brings, both in terms of bringing the stand closer to the pitch and providing more efficient seat moves. This is a further example of the efficiencies and improvements we are driving to create a sustainable business for the long-term.”

Vice Chairman of West Ham Utd FC Karren Brady added “This is another great step in improving the supporter experience at London Stadium. Reconfiguring London Stadium to bring the stands closer to the action was always something we have wanted to do, and we understand how important this is for our fans.”

Published by
Dominic Fleming Marketing Coordinator
Published by
Dominic Fleming Marketing Coordinator