[{"data":1,"prerenderedAt":130},["ShallowReactive",2],{"newsArticle-completion-of-excel-london-live":3},{"entries":4,"success":129},[5],{"id":6,"title":7,"slug":8,"uri":9,"summary":10,"postDate":11,"articleAuthor":12,"primaryImage":13,"heroImage":23,"heroVideo":29,"heroVideoMobile":30,"intro":31,"article":33,"categories":97,"relatedContent":103},"1466","Wayfinding transformation complete at Excel London","completion-of-excel-london","news/completion-of-excel-london","We have successfully completed the wayfinding transformation at ExceL London. A key element of this phase was the introduction of ExCeL’s branding into the built environment for the very first time, translating the identity from concept into a clear, cohesive physical experience.","2025-11-03T10:54:00+00:00","Morag Meldrum",[14],{"id":15,"url":16,"transformedUrl":17,"hasFocalPoint":18,"focalPoint":19,"width":21,"height":22},"1475",null,"https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/09a3c573-0e8b-484b-3c1c-1d148c5abb00/width=1600,fit=crop,gravity=0.5x0.5",false,[20,20],0.5,1500,844,[24],{"id":15,"url":16,"transformedUrl":25,"hasFocalPoint":18,"focalPoint":26,"width":27,"height":28,"originalWidth":21,"originalHeight":22},"https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/09a3c573-0e8b-484b-3c1c-1d148c5abb00/width=1920,height=1080,fit=crop,gravity=0.5x0.5",[20,20],1920,1080,[],[],{"rawHtml":32},"\u003Cp>KSS were initially appointed by Excel London in December 2023 to develop and enhance its wayfinding strategy. This also included its new state-of-the-art 25,000 sqm expansion. \u003C/p>",[34,47,52,82,90],{"id":35,"typeHandle":36,"image":37,"video":46},"5562","fullWidthMedia",[38],{"id":39,"url":16,"transformedUrl":40,"hasFocalPoint":18,"focalPoint":41,"width":42,"height":43,"originalWidth":44,"originalHeight":45},"1486","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/b3c2a5bb-5f69-4794-f273-7705e9b09d00/width=1600,fit=crop,gravity=0.5x0.5",[20,20],2880,2160,1200,675,[],{"id":48,"typeHandle":49,"heading":16,"body":50,"ctaLink":16},"1533","text",{"rawHtml":51},"\u003Cp>A key element of this phase was the introduction of Excel’s branding into the built environment for the very first time, translating the identity from concept into physical form.\u003Cbr />\u003Cbr />As part of this process, we extended the Vidula brand language into a comprehensive set of wayfinding assets, including a bespoke family of pictograms and a suite of wayfinding maps, developed from concept through to deployment. Working in close collaboration with the client, we created a complete sign family, now successfully installed across the new expansion and being implemented across the wider Excel campus.\u003Cbr />\u003Cbr />The sign family encompasses a full spectrum of typologies, ranging from digital totems to large-scale supergraphics spanning three floors of the building. 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