[{"data":1,"prerenderedAt":333},["ShallowReactive",2],{"project-anfield-expansion-liverpool-live":3},{"entries":4,"success":332},[5],{"disableProjectLink":6,"id":7,"title":8,"slug":9,"uri":10,"summary":11,"year":12,"location":13,"client":14,"size":15,"primaryImage":16,"heroImages":24,"heroVideo":30,"heroVideoMobile":31,"heroOverlayIntro":32,"heroOverlayBackgroundColour":34,"heroOverlayMaxOpacity":35,"introImage":36,"introVideo":43,"introHeading":44,"introBody":45,"projectTimeline":47,"sectors":58,"services":71,"awards":84,"logo":85,"relatedContent":93,"article":150},false,"1921","Anfield Stadium Expansion","anfield-expansion-liverpool","projects/anfield-expansion-liverpool","This phased programme increased Anfield's capacity to more than 61,000 seats, beginning with the completion of the Main Stand and culminating in the Anfield Road Stand expansion, enhancing the matchday experience through modern seating, improved concourses and upgraded hospitality facilities.","2014 - 2024","Liverpool, England","Liverpool FC",null,[17],{"id":18,"url":15,"transformedUrl":19,"hasFocalPoint":6,"focalPoint":20,"width":22,"height":23},"18071","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/6b066f72-da46-4553-696d-7127c6a00b00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],0.5,5616,3744,[25],{"id":18,"url":15,"transformedUrl":26,"hasFocalPoint":6,"focalPoint":27,"width":28,"height":29,"originalWidth":22,"originalHeight":23},"https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/6b066f72-da46-4553-696d-7127c6a00b00/width=1920,height=1080,fit=crop,gravity=0.5x0.5",[21,21],1920,1080,[],[],{"rawHtml":33},"\u003Cp>The redevelopment of the iconic home of Liverpool Football Club with a new seating capacity of 61,000.\u003C/p>","#e31b23",60,[37],{"id":38,"url":15,"transformedUrl":39,"hasFocalPoint":6,"focalPoint":40,"width":41,"height":42},"17648","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/540167f1-9ab1-4eef-2487-51bae38f2500/width=1600,fit=crop,gravity=0.5x0.5",[21,21],4724,1970,[],"Our Partnership",{"rawHtml":46},"\u003Cp>This phased development has increased Anfield’s seating capacity to 61,000 - an addition of 7,000 seats. \u003C/p>\u003Cp>The primary goal of this project was designed to preserve Anfield's legendary ambiance while enhancing the matchday experience with modernised facilities, including improved bowl seating, expanded concourses and upgraded hospitality lounges. 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The project involves restoring and enhancing the lower tier, complemented by adding a brand-new upper tier.\u003C/p>\u003Cp>The stadium is now entirely seated, incorporating safe standing rail seating with the flexible configurations to accommodate different leagues or cup competitions. 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It provided a carefully considered interior design palette across all areas, developing the themes of the KSS-designed Main Stand. The Fan Zone, Brodies and The Founders Lounge are unique to the Anfield Road Stand and have their own distinct brands and identity\u003C/p>\u003Cp>Our brand activation team has carefully curated storytelling opportunities to elevate the GA concourse areas, including the away fans' concourses.  These outstanding designs evolve from the work completed on the Main Stand but are refined, specifically elevating the experience to that stadium area. These graphics celebrate Anfield’s rich footballing history, capturing legendary moments from iconic matches.\u003C/p>",{"id":243,"typeHandle":153,"image":244,"video":245},"4579",[],[246],{"id":247,"url":248,"filename":249,"title":250,"width":15,"height":15},"20121","https://kss-2025-site.lon1.cdn.digitaloceanspaces.com/videos/Sports/Main-Stand-Anfield-Jamie-Carragher-Video.mp4","Main-Stand-Anfield-Jamie-Carragher-Video.mp4","Main Stand Anfield Jamie Carragher Video",{"id":252,"typeHandle":167,"slides":253},"3415",[254,264,275,285,295,307],{"id":255,"heading":15,"body":256,"image":258,"video":263},"3416",{"rawHtml":257},"\u003Cp>\u003Cstrong>The Founders Lounge\u003C/strong> – An innovative hospitality lounge that delivers a unique, high-end experience. Accommodating 150 guests, it offers exceptional dining options in a luxurious setting. The objective was to establish an exclusive arrival experience that leaves a warm and opulent first impression. Its modern design incorporates glass facades that showcase stunning views of the pitch, while the lounge's textures, colours and intricate details pay homage to the city's character and the club's heritage.\u003C/p>",[259],{"id":260,"url":15,"transformedUrl":261,"hasFocalPoint":6,"focalPoint":262,"width":159,"height":160,"originalWidth":41,"originalHeight":178},"10180","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/dd6ce077-49f7-4d41-a609-ce2d215a4900/width=1600,fit=crop,gravity=0.5x0.5",[21,21],[],{"id":265,"heading":15,"body":266,"image":268,"video":274},"3675",{"rawHtml":267},"\u003Cp>\u003Cstrong>Brodies Lounge\u003C/strong> – A contemporary hospitality space that embodies the energy of matchdays at Anfield. It offers unparalleled views of Stanley Park and features large murals celebrating historic goals scored at the Anfield Road end.\u003C/p>",[269],{"id":270,"url":15,"transformedUrl":271,"hasFocalPoint":6,"focalPoint":272,"width":159,"height":160,"originalWidth":273,"originalHeight":159},"4576","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/995e5a38-0658-497f-5186-333a055d9d00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],3840,[],{"id":276,"heading":15,"body":277,"image":279,"video":284},"18087",{"rawHtml":278},"\u003Cp>\u003Cstrong>Carlsberg Dugout\u003C/strong> – The Carlsberg Dugout is one of Liverpool FC’s most popular hospitality packages, with a family-friendly vibrant atmosphere, live entertainment and street food menu. The space celebrates the long standing partnership between Liverpool FC and Carlsberg as well as the heroes, key players and moments throughout the journey. \u003C/p>",[280],{"id":281,"url":15,"transformedUrl":282,"hasFocalPoint":6,"focalPoint":283,"width":159,"height":160,"originalWidth":41,"originalHeight":133},"17678","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/e11ab6f2-fcde-42bc-b1b5-e059fe388f00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],[],{"id":286,"heading":15,"body":287,"image":289,"video":294},"18088",{"rawHtml":288},"\u003Cp>\u003Cstrong>Carlsberg Lounge\u003C/strong> – The Carlsberg Lounge is a vibrant hospitality destination that celebrates the long-standing partnership between Liverpool FC and Carlsberg. Designed to reflect the energy and heritage of both brands, the space combines contemporary hospitality with immersive storytelling, creating a welcoming environment for supporters and guests. Through bespoke interiors, experiential graphics and carefully curated wayfinding, the lounge honours iconic moments, legendary players and the shared history that has connected Carlsberg and Liverpool FC for generations.\u003C/p>",[290],{"id":291,"url":15,"transformedUrl":292,"hasFocalPoint":6,"focalPoint":293,"width":159,"height":160,"originalWidth":41,"originalHeight":133},"12684","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/3d58c740-e177-44c2-8eb7-a7ab77e64d00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],[],{"id":296,"heading":15,"body":297,"image":299,"video":306},"18110",{"rawHtml":298},"\u003Cp>\u003Cstrong>Graphics & Wayfinding\u003C/strong> – The graphic and wayfinding strategy extends the narrative throughout the space, celebrating the partnership between Liverpool FC and Carlsberg while creating a clear, intuitive journey for guests from arrival to departure.\u003C/p>",[300],{"id":301,"url":15,"transformedUrl":302,"hasFocalPoint":6,"focalPoint":303,"width":159,"height":160,"originalWidth":304,"originalHeight":305},"18107","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/e0e1ce65-40ba-4a55-6c27-66056581ec00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],2000,1500,[],{"id":308,"heading":15,"body":309,"image":311,"video":318},"18122",{"rawHtml":310},"\u003Cp>\u003Cstrong>Players Areas\u003C/strong> – Designed as the focal point of the player journey, the changing room balances functionality with club identity, creating a space that supports elite performance while celebrating the heritage and culture of Liverpool FC.\u003C/p>",[312],{"id":313,"url":15,"transformedUrl":314,"hasFocalPoint":6,"focalPoint":315,"width":159,"height":160,"originalWidth":316,"originalHeight":317},"18119","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/df49ae3f-88b4-4947-278e-0f8ae21c0000/width=1600,fit=crop,gravity=0.5x0.5",[21,21],1134,756,[],{"id":320,"typeHandle":153,"image":321,"video":328},"3694",[322],{"id":323,"url":15,"transformedUrl":324,"hasFocalPoint":6,"focalPoint":325,"width":159,"height":160,"originalWidth":326,"originalHeight":327},"18121","https://imagedelivery.net/3QPtJdzWzWgsC5-X60hK1g/19e21edf-3bef-4b8d-6ea6-f672a0e15e00/width=1600,fit=crop,gravity=0.5x0.5",[21,21],1344,1000,[],{"id":330,"typeHandle":331,"additionalBody":15},"2107","getInTouch",true,1791206067898]