We’re thrilled to be back as a sponsor of this year’s Coliseum Europe Summit, which kicked off yesterday at the Emirates Stadium.
The conference opened with an insightful discussion moderated by KSS Director Andy Simons, featuring Andreas Mex Schaer (UEFA) and Chris Bryant MBE (The Football Association). They shared key takeaways from Euro 2024 and explored the exciting opportunities ahead for Euro 2028, which the United Kingdom and the Republic of Ireland will jointly host.
Andy moderated two more sessions. The first featured Daniele Tagliabue (Milano Cortina 2026), who discussed how the Winter Olympics 2026 presents an opportunity to accelerate the technological modernisation of the venues and infrastructure.
In the final session, Joe Coomer, CSSP (CSSP AMB Sport & Entertainment, US) highlighted the preparations for the 2026 FIFA World Cup, co-hosted by the US, Canada, and Mexico. He provided insights into how the iconic 71,000-seat Mercedes-Benz Stadium in Atlanta—set to host eight matches—is gearing up to deliver an unforgettable tournament.